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Ad Revenue & CPM Estimator

Explore how page views, ad opportunities, fill rate, and CPM assumptions can affect estimated advertising revenue.

Traffic and ad assumptions

Use your own analytics and realistic CPM assumptions when available.

Total page views during your chosen period.

Approximate number of ad impressions that could be served per page view.

%

Percentage of ad opportunities that result in an impression.

CPM means estimated revenue per 1,000 ad impressions. Use a value in the selected currency.

Estimated revenue

$32.00

Based on your traffic, fill rate, and CPM assumptions.

Impression breakdown

Page views10,000
Potential ad requests20,000
Estimated impressions16,000
Unfilled opportunities4,000

Revenue metrics

Assumed CPM$2.00
Revenue per 1,000 page views$3.20
Revenue per page view$0.0032

This is a scenario calculator, not an earnings forecast. Actual publisher revenue depends on geography, ad format, demand, viewability, invalid traffic filtering, policy compliance, and the provider's revenue-sharing model. CPM and page RPM are different metrics.

How the estimate works

Ad opportunities = Page views × Ads per page

Impressions = Ad opportunities × Fill rate

Estimated revenue = Impressions ÷ 1,000 × CPM

Page RPM = Estimated revenue ÷ Page views × 1,000

CPM is based on ad impressions, while page RPM measures revenue per 1,000 page views. One page view can generate multiple ad impressions, so these metrics should not be treated as interchangeable.