Social Media Engagement Rate Calculator
Measure social media engagement using followers or reach. Add likes, comments, shares, saves, and other interactions to calculate your rate.
Post performance
Enter the interactions for a post and choose how you want to calculate its engagement rate.
Engagement rate
Based on 10,000 followers.
Performance summary
Engagement breakdown
Share of all recorded engagements.
Engagement definitions vary by platform. This calculator uses the interactions you enter and does not apply platform-specific rules.
How is engagement rate calculated?
Engagement rate expresses recorded interactions as a percentage of a selected audience measure.
By followers= Total engagements ÷ Followers × 100
By reach= Total engagements ÷ Reach × 100
Comparing posts consistently is important. Use the same calculation method and interaction definitions when comparing performance. A rate calculated by reach may differ substantially from a rate calculated by followers.