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Ad ROI & ROAS Calculator

Compare advertising spend with attributed revenue and estimate campaign return after the costs you enter.

Revenue attributed to this campaign, not total business revenue.

Optional production, agency, creative, or other costs included in ROI.

Return on ad spend (ROAS)

3.00x

A 3x ROAS means $3 in attributed revenue for each $1 spent on ads.

Profit after entered costs

$1000.00

ROI

200.00%

Revenue after ad spend

$1000.00

Ad spend as % of revenue

33.33%

ROAS vs. ROI

ROAS is attributed revenue divided by advertising spend. ROI is estimated profit after advertising spend and other entered campaign costs, divided by those total entered costs. ROAS does not account for product costs, fulfillment, or other expenses unless they are represented in the ROI cost inputs.

Results are estimates and depend on accurate revenue attribution and complete cost inputs. A positive ROAS does not necessarily mean a profitable campaign.